When the shelf stops growing, every listing is contested - and won or lost in the buyer meeting. In this session, former Tesco and Sainsbury's buyer Simon Dunn (Optima Retail) and Anna Henwood (Stickybeak) cover what actually cuts through from the buyer's side of the desk, and the consumer evidence that backs it up.
When the shelf stops growing, every listing is contested - and won or lost in the buyer meeting. In this session, former Tesco and Sainsbury's buyer Simon Dunn (Optima Retail) and Anna Henwood (Stickybeak) cover what actually cuts through from the buyer's side of the desk, and the consumer evidence that backs it up.
We're taking the Stickybeak Supper Club on the road, city by city — an informal dinner where senior FMCG marketers swap what's actually working over good food and better wine. Want a seat at the table? Drop your name on the list and we'll let you know when we're next hosting near you.
D2C to retail: The real playbook for UK FMCG brands
From D2C ambition to retail reality, in this session Jen Woollford (NEON Leaders) & Lottie Unwin (UpWorld) will cover what it actually takes to get shelf-ready, and how to make your retail listing work harder once you're there.
How to create impactful packaging that sells. A virtual masterclass for FMCG marketers. Hosted by Brent Vrdoljak (Mind Control) and Anna Henwood (Stickybeak).
From emerging claims and challenger brand moves to category shifts and consumer signals, this session translates what was on the show floor in Birmingham into what it actually means for FMCG marketers and consumer brands.
Join Stickybeak as we unpack the biggest trends from Expo West 2026 - from peak protein to the rise of "real" - and what they mean for consumer brands.
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