Following two huge days tasting, talking and walking the floor of Fine Food Australia, we gathered a group of epic marketers to talk about the current FMCG landscape. MC'd by Anna Henwood, we got to hear from leading FMCG experts Nicola O'Rourke, Bridget Enso, and Chanel Clark as they spoke to their experiences and offered invaluable advice.
Their experience is expansive, but advice simple, and something we should all keep top of mind in our day-to-day marketing.
Key takeaways:
🔎 Focus - it’s tempting to jump on the latest trend, but unless you have 80% market share in your category, you’re best to improve and refine what you have. Are your claims what consumers care about? Will you win in ‘the last 18” when the consumer is reaching for your product?
🤝 Relationships - get close to your retailers, distributors and consumers and know what they want and how you can help each other.
📣 Communication - tough times are not the time for fragmented teams. Making good, consumer focused decisions and moving forward together is key!
💪 Build community - if your brand could no longer be stocked on shelf, what are consumers left with? Focus on meeting consumers where they are, providing memorable experiences that go beyond the product themselves and creating advocates for your brand that will live on when they aren't consuming your products.
About our lovely panelists:
Our very own CEO Anna Henwood MC’d the event and brought her global CMO experience to the conversation to help marketers navigate the current marketing landscape.
Nicola O'Rourke - ex Lewis Road, Director, Board Member, and FMCG Expert
Bridget Ensor - Commercial Sales GM (Domestic & International Markets) at Heilala Vanilla
Chanel Clark - TMC Founder / ex Arepa
About our co-host TMC
The Marketing Club is Australasia's fastest growing community, connecting over 6000 marketers across all social platforms to help them connect, learn and grow. Featuring an online slack community and in person events, TMC is for marketers at all ages and stages of their journey.
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