D2C to retail: The real playbook for UK FMCG brands
From D2C ambition to retail reality, in this session Jen Woollford (NEON Leaders) & Lottie Unwin (UpWorld) will cover what it actually takes to get shelf-ready, and how to make your retail listing work harder once you're there.
How to create impactful packaging that sells. A virtual masterclass for FMCG marketers. Hosted by Brent Vrdoljak (Mind Control) and Anna Henwood (Stickybeak).
From emerging claims and challenger brand moves to category shifts and consumer signals, this session translates what was on the show floor in Birmingham into what it actually means for FMCG marketers and consumer brands.
Join Stickybeak as we unpack the biggest trends from Expo West 2026 - from peak protein to the rise of "real" - and what they mean for consumer brands.
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