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Featured event:
Masterclass
Launching with confidence
A masterclass on consumer testing for FMCG brands.
Learn more
More events
Latest Case studies:
JUGGLE proves a juicy hit with UK consumers
JUGGLE Confectionery put its Berry Blast super juicy jellies up against three of the UK's best-known fruit sweet brands.
Fibre's having a moment. UNROOTED made sure its new smoothies would too
With fibre firmly in the spotlight, UNROOTED used Stickybeak to pressure-test its new High Fibre Breakfast Smoothies with UK consumers before launch, sharpening flavour, price and positioning ahead of going to market.
Get the scoop on how Denada proved their OOH campaign actually landed
Denada ran an OOH campaign across metro Sydney and Melbourne built around one idea - feel better about another scoop - then turned to Stickybeak to prove it actually landed.
More case studies
Latest Guides:
The retail performance playbook
Whether you're trying to work out why a listing isn't performing, or getting ready to make the move into retail for the first time, this one's for you.
The Packaging Design Process Checklist
A step-by-step checklist for FMCG brands - from commercial brief to shelf-ready system - to redesign packaging that wins on shelf, not just in the deck.
More guides
Latest news:
September 17, 2026
🧰 Top-up your marketing toolbox
September 16, 2026
What you need to know about brand, data, and doing more with less
September 11, 2026
Skip the data export. Ditch the pivot table. Slices is here to make your insights easier.
August 14, 2026
Cadbury x MCoBeauty: the shopper verdict
More news
JUGGLE proves a juicy hit with UK consumers
JUGGLE Confectionery put its Berry Blast super juicy jellies up against three of the UK's best-known fruit sweet brands.
Product NPD
FMCG
Fibre's having a moment. UNROOTED made sure its new smoothies would too
With fibre firmly in the spotlight, UNROOTED used Stickybeak to pressure-test its new High Fibre Breakfast Smoothies with UK consumers before launch, sharpening flavour, price and positioning ahead of going to market.
Product NPD
Minor Figures
How Minor Figures keeps it cool with brand tracking
Cool, creative and relentlessly innovative, Minor Figures tested their brand health in London and the wider UK ahead of a major NPD launch.
Brand
Get the scoop on how Denada proved their OOH campaign actually landed
Denada ran an OOH campaign across metro Sydney and Melbourne built around one idea - feel better about another scoop - then turned to Stickybeak to prove it actually landed.
Campaign
Nelson Tasman tests its tourism video work and finds strong uplift in intent
NRDA used Stickybeak to test their tourism campaign videos and proved they didn’t just look good, they boosted intent to visit, especially among low consideration audiences.
Campaign
Stickybeak characters looking at Boring Oat Milk Billboard
How Boring Oat Milk used consumer testing to fine-tune its Australian launch
When Boring Oat Milk -New Zealand’s best-selling plant milk - rolled into Australia, the team wanted to make sure their cheeky campaign landed just right.
Campaign
Market expansion
ZenBrew cans
ZenBrew brews up innovation with confidence
Vimlesh Gounder, founder of ZenBrew, used Stickybeak to validate his ideas fast before investing in production or packaging.
NPD Product testing
Honeysticks
Honeysticks: testing a world of pure creation in the US
To successfully launch in the United States, Honeysticks needed to evolve its positioning.
Brand
Campaign
Market expansion
Posh Poppas
Posh Poppas proves a hit with Aussie frozen food fans
When Posh Poppas were launching into Australia, they needed to make sure every detail would land with local shoppers - product name, flavour variants, and how Aussies would use them.
No items found.
How Villa Maria tested a bold new format for a premium wine
Before hitting the shelves, Villa Maria tested their messaging and format with real UK consumers.
Market expansion
NPD Product testing
How Glow Lab revamped their hair care packaging using Stickybeak
Glow Lab, a New Zealand-based skincare company, revamped its hair care packaging by leveraging consumer insights from New Zealand and Australia.
No items found.
Red Seal: Refreshing a classic with a bold new name
When a cult classic toothpaste needed a name refresh, Red Seal turned to consumers to help get it right. See how Stickybeak helped them land on a bold new name that still packs the same minty punch.
NPD Product testing
The retail performance playbook
Whether you're trying to work out why a listing isn't performing, or getting ready to make the move into retail for the first time, this one's for you.
The Packaging Design Process Checklist
A step-by-step checklist for FMCG brands - from commercial brief to shelf-ready system - to redesign packaging that wins on shelf, not just in the deck.
What’s happening in NoLo alcohol
What UK NoLo drinkers told us about their habits - and what it means for FMCG brands.
The 2026 trends shaping FMCG
Trends, data, and practical takeaways from the world’s biggest natural products show
The fibre opportunity
What consumers in Australia, New Zealand, and the UK actually think about fibre - and where the gaps are for FMCG marketers.
The protein opportunity
What consumers in Australia, New Zealand, and the UK actually think about protein - and where the gaps are for FMCG marketers
How not to fail in the US
An FMCG marketer’s guide to US expansion
How to create impactful packaging that sells
A guide for FMCG Marketing and Brand Managers
Range Review Guide
Range Review Guide
An FMCG Marketer's guide to smashing your presentations and earning more shelf space.
Set your goals with Glow Up cards
Thinking about goals is one thing. Writing them down is what makes them real. That’s why we created Glow Up Goal Cards—simple prompts to help you define what’s next for you.
Selecting the right agency
Selecting the Right Agency
How to avoid disaster and maximise your impact with external creative partners
Upcoming events:
In-person
Stickybeak Supper Club
We're taking the Stickybeak Supper Club on the road, city by city — an informal dinner where senior FMCG marketers swap what's actually working over good food and better wine. Want a seat at the table? Drop your name on the list and we'll let you know when we're next hosting near you.
Learn more
Watch on-demand:
Webinar
From the buyer's desk: Winning the shelf in 2026
When the shelf stops growing, every listing is contested - and won or lost in the buyer meeting. In this session, former Tesco and Sainsbury's buyer Simon Dunn (Optima Retail) and Anna Henwood (Stickybeak) cover what actually cuts through from the buyer's side of the desk, and the consumer evidence that backs it up.
Watch now
Webinar
Have a stickybeak at what’s new
Anna Henwood, CEO, and Kyle Hickey, Head of Product, take you on a tour of the latest updates to Stickybeak.
Watch now
Masterclass
Masterclass: Packaging effectiveness
How to create impactful packaging that sells. A virtual masterclass for FMCG marketers. Hosted by Brent Vrdoljak (Mind Control) and Anna Henwood (Stickybeak).
Watch now
Masterclass
Launching with confidence
A masterclass on consumer testing for FMCG brands.
Watch now
Webinar
Watch now: How not to fail in the US 🇺🇸
For FMCG brands looking to grow in the world’s biggest consumer market.
Watch now
Webinar
D2C to retail: The real playbook for UK FMCG brands
From D2C ambition to retail reality, in this session Jen Woollford (NEON Leaders) & Lottie Unwin (UpWorld) will cover what it actually takes to get shelf-ready, and how to make your retail listing work harder once you're there.
Watch now
Past events:
In-person
Stickybeak Sessions: Melbourne
Melbourne, we're coming for you. We're teaming up with Brent Vrdoljak and the Mind Control crew for a live panel on the through-line from brand and campaigns to winning on shelf. Grab your spot.
Webinar
D2C to retail: The real playbook for UK FMCG brands
From D2C ambition to retail reality, in this session Jen Woollford (NEON Leaders) & Lottie Unwin (UpWorld) will cover what it actually takes to get shelf-ready, and how to make your retail listing work harder once you're there.
Webinar
The UK Food & Drink Expo Unpacked
From emerging claims and challenger brand moves to category shifts and consumer signals, this session translates what was on the show floor in Birmingham into what it actually means for FMCG marketers and consumer brands.
Live event
Expo West Unpacked - Nelson
Live event
Expo West Unpacked - Sydney
Join Stickybeak in Sydney to unpack the latest trends, insights and sample some of the goods from the Expo floor. This is a ticketed event.
Live event
Expo West Unpacked - Melbourne
Join Stickybeak and Mind Control in Melbourne to unpack the latest trends, insights and sample some of the goods from the Expo floor. This is a ticketed event.
Live event
Expo West Unpacked - Auckland
Join Stickybeak in Auckland to unpack the latest trends, insights and sample some of the goods from the Expo floor. This is a ticketed event.
Live event
FMCG FUTURE: How to stay sharp when everything is shifting
We brought together some of FMCG’s most experienced and forward-thinking marketers, founders and experts for a refreshingly honest conversation about what’s really happening in the industry.
Live event
Stickybeak Meetup
Stickybeak is hosting a cheeky little get-together for Kiwis, FMCG marketers and brands working in the UK. Think social drinks, good yarns, and the chance to connect with fellow marketers navigating the UK market.
Masterclass
Launching with confidence
A masterclass on consumer testing for FMCG brands.
Webinar
Watch now: How not to fail in the US 🇺🇸
For FMCG brands looking to grow in the world’s biggest consumer market.
September 17, 2026
🧰 Top-up your marketing toolbox
September 16, 2026
What you need to know about brand, data, and doing more with less
September 11, 2026
Skip the data export. Ditch the pivot table. Slices is here to make your insights easier.
August 14, 2026
Cadbury x MCoBeauty: the shopper verdict
August 11, 2026
Shelf goals: The Grocer New Product Awards finalists are here
August 5, 2026
What the junk food ad ban reveals about the difference between an iconic product and an iconic brand
August 3, 2026
What makes a plant-based pizza appealing? Not the plant-based bit
July 27, 2026
Why data-rich businesses still make weak decisions, and how category can help close the gap.
July 23, 2026
Everyone's eating Korean. Far fewer have tasted the real thing.
July 23, 2026
One more spoon: what Pip & Nut's squirrel taught us about distinctive brand assets
July 9, 2026
Pret A Poppi: we asked 200 diehard Pret fans what they really think
July 9, 2026
Wimbledon vs FIFA World Cup: Which one fills the UK shopping basket?
July 1, 2026
Be in to WIN a $10,000 Packaging Health Check
July 1, 2026
Stickybeak vs the others
June 30, 2026
The heat wave didn't just change the temperature. It changed the shopping list.
April 9, 2024
Stickybeak appoints Samantha Taylor as Head of Marketing
November 29, 2023
Stickybeak integrates with PureSpectrum to increase its global reach even further
October 13, 2023
PRovoke Stickybeak Seventh PR industry tracker
June 17, 2023
Stickybeak launches new rapid consumer testing product
February 14, 2023
Stickybeak successfully completes first raise
February 14, 2023
Stickybeak launches public beta
February 13, 2023
Stickybeak appoints first Head of Global Growth
December 1, 2022
Stickybeak appoints Anna Henwood as CEO
Stickybeak x Oxfam
October 26, 2022
Stickybeak and Oxfam sign partnership deal
August 25, 2022
Stickybeak opens up on TikTok

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