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Featured event:
Live event
Expo West Unpacked - Auckland
Join Stickybeak in Auckland to unpack the latest trends, insights and sample some of the good from the Expo floor. This is a ticketed event.
Learn more
More events
Latest Case studies:
Nelson Tasman tests its tourism video work and finds strong uplift in intent
NRDA used Stickybeak to test their tourism campaign videos and proved they didn’t just look good, they boosted intent to visit, especially among low consideration audiences.
How Boring Oat Milk used consumer testing to fine-tune its Australian launch
When Boring Oat Milk -New Zealand’s best-selling plant milk - rolled into Australia, the team wanted to make sure their cheeky campaign landed just right.
ZenBrew brews up innovation with confidence
Vimlesh Gounder, founder of ZenBrew, used Stickybeak to validate his ideas fast before investing in production or packaging.
Latest Guides:
How not to fail in the US
An FMCG marketer’s guide to US expansion
How to create impactful packaging that sells
A guide for FMCG Marketing and Brand Managers
Latest news:
February 4, 2026
EVENT: Innovation Degustation
January 28, 2026
🧰 Top-up your marketing toolbox
July 18, 2025
Webinar: How not to fail in the US 🇺🇸
June 2, 2025
Stickybeak vs the others
Nelson Tasman tests its tourism video work and finds strong uplift in intent
NRDA used Stickybeak to test their tourism campaign videos and proved they didn’t just look good, they boosted intent to visit, especially among low consideration audiences.
Campaign
How Boring Oat Milk used consumer testing to fine-tune its Australian launch
When Boring Oat Milk -New Zealand’s best-selling plant milk - rolled into Australia, the team wanted to make sure their cheeky campaign landed just right.
Campaign
Market expansion
ZenBrew brews up innovation with confidence
Vimlesh Gounder, founder of ZenBrew, used Stickybeak to validate his ideas fast before investing in production or packaging.
NPD Product testing
Honeysticks: testing a world of pure creation in the US
To successfully launch in the United States, Honeysticks needed to evolve its positioning.
Brand
Campaign
Market expansion
Posh Poppas proves a hit with Aussie frozen food fans
When Posh Poppas were launching into Australia, they needed to make sure every detail would land with local shoppers - product name, flavour variants, and how Aussies would use them.
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How Minor Figures keeps it cool with brand tracking
Cool, creative and relentlessly innovative, Minor Figures tested their brand health in London and the wider UK ahead of a major NPD launch.
Brand
How Villa Maria tested a bold new format for a premium wine
Before hitting the shelves, Villa Maria tested their messaging and format with real UK consumers.
Market expansion
NPD Product testing
How Glow Lab revamped their hair care packaging using Stickybeak
Glow Lab, a New Zealand-based skincare company, revamped its hair care packaging by leveraging consumer insights from New Zealand and Australia.
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Red Seal: Refreshing a classic with a bold new name
When a cult classic toothpaste needed a name refresh, Red Seal turned to consumers to help get it right. See how Stickybeak helped them land on a bold new name that still packs the same minty punch.
NPD Product testing
Localising messaging for market expansion with Zespri Kiwifruit
Message testing in six countries to support Zespri's expansion into new markets
Market expansion
Campaign
How Fourflax explored new horizons with rebranded packaging in Japan
Fourflax, a family-owned pet supplements company from Canterbury, New Zealand, sought to test their new packaging designs in the Japanese market a year after rebranding.
Market expansion
Testing the meaning of joyful experiences with Klook
How travel experience company Klook takes nothing for granted in its mission to bring joy to travellers
Campaign
Next
How not to fail in the US
An FMCG marketer’s guide to US expansion
How to create impactful packaging that sells
A guide for FMCG Marketing and Brand Managers
Range Review Guide
An FMCG Marketer's guide to smashing your presentations and earning more shelf space.
Set your goals with Glow Up cards
Thinking about goals is one thing. Writing them down is what makes them real. That’s why we created Glow Up Goal Cards—simple prompts to help you define what’s next for you.
Selecting the Right Agency
How to avoid disaster and maximise your impact with external creative partners
Upcoming events:
Live event
Expo West Unpacked - Auckland
Join Stickybeak in Auckland to unpack the latest trends, insights and sample some of the good from the Expo floor. This is a ticketed event.
Learn more
Masterclass
Masterclass: Packaging effectiveness
How to create impactful packaging that sells. A virtual masterclass for FMCG marketers. Hosted by Brent Vrdoljak (Mind Control) and Anna Henwood (Stickybeak).
Learn more
Masterclass
Launching with confidence
WORKSHOP EDITION: A masterclass on consumer testing for FMCG brands.
Learn more
Watch on-demand:
Webinar
Watch now: How not to fail in the US 🇺🇸
For FMCG brands looking to grow in the world’s biggest consumer market.
Watch now
Masterclass
Launching with confidence
WORKSHOP EDITION: A masterclass on consumer testing for FMCG brands.
Watch now
Past events:
Live event
FMCG FUTURE: How to stay sharp when everything is shifting
We brought together some of FMCG’s most experienced and forward-thinking marketers, founders and experts for a refreshingly honest conversation about what’s really happening in the industry.
Live event
Stickybeak Meetup
Stickybeak is hosting a cheeky little get-together for Kiwis, FMCG marketers and brands working in the UK. Think social drinks, good yarns, and the chance to connect with fellow marketers navigating the UK market.
Masterclass
Launching with confidence
WORKSHOP EDITION: A masterclass on consumer testing for FMCG brands.
Webinar
Watch now: How not to fail in the US 🇺🇸
For FMCG brands looking to grow in the world’s biggest consumer market.
February 4, 2026
EVENT: Innovation Degustation
January 28, 2026
🧰 Top-up your marketing toolbox
July 18, 2025
Webinar: How not to fail in the US 🇺🇸
June 2, 2025
Stickybeak vs the others
May 22, 2025
EVENT: FMCG FUTURE: How to stay sharp when everything is shifting
May 9, 2025
NaturKidz do it different in CPG
April 29, 2025
We're hosting a Pink Ribbon Breakfast – and you’re invited!
April 6, 2025
Will Americans still buy international products if they cost 10% more?
April 3, 2025
Mind over meh: What marketers can learn from brain science, wellness – and a bit of consumer testing
March 3, 2025
Glow Up ✨ Translation: Be more awesome
February 24, 2025
Consumer taste test: What’s hotter—Marinades or Salsas?
February 20, 2025
How to secure distribution in the U.S. grocery market 🇺🇸
December 12, 2024
✨ Marketers' Guide to Thriving (not just surviving) in 2025
November 25, 2024
Your brand planning checklist ✅ (you're welcome)
October 31, 2024
Smash your summer sales targets without breaking the bank (or losing your mind!)
Next
April 9, 2024
Stickybeak appoints Samantha Taylor as Head of Marketing
November 29, 2023
Stickybeak integrates with PureSpectrum to increase its global reach even further
October 13, 2023
PRovoke Stickybeak Seventh PR industry tracker
June 17, 2023
Stickybeak launches new rapid consumer testing product
February 14, 2023
Stickybeak successfully completes first raise
February 14, 2023
Stickybeak launches public beta
February 13, 2023
Stickybeak appoints first Head of Global Growth
December 1, 2022
Stickybeak appoints Anna Henwood as CEO
October 26, 2022
Stickybeak and Oxfam sign partnership deal
August 25, 2022
Stickybeak opens up on TikTok
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