Resources for marketers | Guides, webinars, events & more

Featured event:

Webinar

Webinar: The future consumer

Hear Nicola O'Rourke cover how consumers will eat, spend and buy by 2050, and what it means for your brand now.

Learn more

More events

Latest Case studies:

JUGGLE proves a juicy hit with UK consumers

JUGGLE Confectionery put its Berry Blast super juicy jellies up against three of the UK's best-known fruit sweet brands.

Fibre's having a moment. UNROOTED made sure its new smoothies would too

With fibre firmly in the spotlight, UNROOTED used Stickybeak to pressure-test its new High Fibre Breakfast Smoothies with UK consumers before launch, sharpening flavour, price and positioning ahead of going to market.

Get the scoop on how Denada proved their OOH campaign actually landed

Denada ran an OOH campaign across metro Sydney and Melbourne built around one idea - feel better about another scoop - then turned to Stickybeak to prove it actually landed.

Latest Guides:

The retail performance playbook

Whether you're trying to work out why a listing isn't performing, or getting ready to make the move into retail for the first time, this one's for you.

The Packaging Design Process Checklist

A step-by-step checklist for FMCG brands - from commercial brief to shelf-ready system - to redesign packaging that wins on shelf, not just in the deck.

Latest news:

September 17, 2026

🧰 Top-up your marketing toolbox

September 16, 2026

What you need to know about brand, data, and doing more with less

September 11, 2026

Skip the data export. Ditch the pivot table. Slices is here to make your insights easier.

August 14, 2026

Cadbury x MCoBeauty: the shopper verdict

JUGGLE proves a juicy hit with UK consumers

JUGGLE Confectionery put its Berry Blast super juicy jellies up against three of the UK's best-known fruit sweet brands.

Product NPD

FMCG

Fibre's having a moment. UNROOTED made sure its new smoothies would too

Product NPD

How Minor Figures keeps it cool with brand tracking

Cool, creative and relentlessly innovative, Minor Figures tested their brand health in London and the wider UK ahead of a major NPD launch.

Brand

Get the scoop on how Denada proved their OOH campaign actually landed

Denada ran an OOH campaign across metro Sydney and Melbourne built around one idea - feel better about another scoop - then turned to Stickybeak to prove it actually landed.

Campaign

Nelson Tasman tests its tourism video work and finds strong uplift in intent

NRDA used Stickybeak to test their tourism campaign videos and proved they didn’t just look good, they boosted intent to visit, especially among low consideration audiences.

Campaign

Stickybeak characters looking at Boring Oat Milk Billboard

How Boring Oat Milk used consumer testing to fine-tune its Australian launch

When Boring Oat Milk -New Zealand’s best-selling plant milk - rolled into Australia, the team wanted to make sure their cheeky campaign landed just right.

Campaign

Market expansion

ZenBrew brews up innovation with confidence

Vimlesh Gounder, founder of ZenBrew, used Stickybeak to validate his ideas fast before investing in production or packaging.

NPD Product testing

Honeysticks: testing a world of pure creation in the US

To successfully launch in the United States, Honeysticks needed to evolve its positioning.

Brand

Campaign

Market expansion

Posh Poppas proves a hit with Aussie frozen food fans

When Posh Poppas were launching into Australia, they needed to make sure every detail would land with local shoppers - product name, flavour variants, and how Aussies would use them.

No items found.

How Villa Maria tested a bold new format for a premium wine

Before hitting the shelves, Villa Maria tested their messaging and format with real UK consumers.

Market expansion

NPD Product testing

How Glow Lab revamped their hair care packaging using Stickybeak

Glow Lab, a New Zealand-based skincare company, revamped its hair care packaging by leveraging consumer insights from New Zealand and Australia.

No items found.

Red Seal: Refreshing a classic with a bold new name

When a cult classic toothpaste needed a name refresh, Red Seal turned to consumers to help get it right. See how Stickybeak helped them land on a bold new name that still packs the same minty punch.

NPD Product testing

The retail performance playbook

Whether you're trying to work out why a listing isn't performing, or getting ready to make the move into retail for the first time, this one's for you.

The Packaging Design Process Checklist

A step-by-step checklist for FMCG brands - from commercial brief to shelf-ready system - to redesign packaging that wins on shelf, not just in the deck.

What’s happening in NoLo alcohol

What UK NoLo drinkers told us about their habits - and what it means for FMCG brands.

The 2026 trends shaping FMCG

Trends, data, and practical takeaways from the world’s biggest natural products show

The fibre opportunity

What consumers in Australia, New Zealand, and the UK actually think about fibre - and where the gaps are for FMCG marketers.

The protein opportunity

What consumers in Australia, New Zealand, and the UK actually think about protein - and where the gaps are for FMCG marketers

How not to fail in the US

An FMCG marketer’s guide to US expansion

How to create impactful packaging that sells

A guide for FMCG Marketing and Brand Managers

Range Review Guide

An FMCG Marketer's guide to smashing your presentations and earning more shelf space.

Set your goals with Glow Up cards

Thinking about goals is one thing. Writing them down is what makes them real. That’s why we created Glow Up Goal Cards—simple prompts to help you define what’s next for you.

Selecting the Right Agency

How to avoid disaster and maximise your impact with external creative partners

Upcoming events:

Webinar

Webinar: The future consumer

Hear Nicola O'Rourke cover how consumers will eat, spend and buy by 2050, and what it means for your brand now.

Learn more

In-person

Stickybeak Sessions: The future consumer - Christchurch

Christchurch, we're coming for you. Breakfast with Nicola O'Rourke, with a side of 2050. Grab your spot.

Learn more

Webinar

Webinar: Have a stickybeak at what's new

Take a tour of Stickybeak’s latest updates and new feature releases.

Learn more

In-person

Stickybeak Supper Club

We're taking the Stickybeak Supper Club on the road, city by city — an informal dinner where senior FMCG marketers swap what's actually working over good food and better wine. Want a seat at the table? Drop your name on the list and we'll let you know when we're next hosting near you.

Learn more

Watch on-demand:

Webinar

From the buyer's desk: Winning the shelf in 2026

When the shelf stops growing, every listing is contested - and won or lost in the buyer meeting. In this session, former Tesco and Sainsbury's buyer Simon Dunn (Optima Retail) and Anna Henwood (Stickybeak) cover what actually cuts through from the buyer's side of the desk, and the consumer evidence that backs it up.

Watch now

Webinar

Have a stickybeak at what’s new

Anna Henwood, CEO, and Kyle Hickey, Head of Product, take you on a tour of the latest updates to Stickybeak.

Watch now

Masterclass

Masterclass: Packaging effectiveness

How to create impactful packaging that sells. A virtual masterclass for FMCG marketers. Hosted by Brent Vrdoljak (Mind Control) and Anna Henwood (Stickybeak).

Watch now

Masterclass

Launching with confidence

A masterclass on consumer testing for FMCG brands.

Watch now

Webinar

Watch now: How not to fail in the US 🇺🇸

For FMCG brands looking to grow in the world’s biggest consumer market.

Watch now

Webinar

D2C to retail: The real playbook for UK FMCG brands

From D2C ambition to retail reality, in this session Jen Woollford (NEON Leaders) & Lottie Unwin (UpWorld) will cover what it actually takes to get shelf-ready, and how to make your retail listing work harder once you're there.

Watch now

Past events: