Heading into the silly season is when the real pressure can hit brands. There’s pressure to achieve sales targets and for campaigns to drive spikes over key sales events like Black Friday, and for Christmas.
At our Stickybeak Collab Event, Jos went down in our books as a Marketing legend for his simple and effective tips for delivering world-class collaborations. 🤝
Key takeaways from our chat with FMCG legends Nicola O'Rourke, Bridget Enso, and Chanel Clark on how to navigate the current landscape.
How to get a competitive edge when you’re trying to do it all (thanks to speedy research and consumer knowledge). A guide for FMCG marketers and challenger brands.
10 Reasons to convince your agency pre-testing is awesome!
Hear from Bonnie Slade, Founder, CEO and master exporter, Nicola O'Rourke, renowned CPG expert, and Anna Henwood, Global CMO turned CEO.
Understand the benefits of comparative (or binary A/B) testing over presenting survey stimuli individually or together as a set to be ranked.
When your R&D team comes up with nine ideas for NPD, how do you identify the real gems without blowing your annual research budget?
James Crisp used Stickybeak to test the best new flavours for a new Graze Skinny Dipped launch, ensuring their choices aligned with consumer preferences.
James Crisp used Stickybeak's rapid consumer testing to choose the best packaging for their new Graze product, ensuring it appealed to both loyal fans and the general public.
We had the honour of hosting an epic group of marketers for an afternoon of laughs, flavour innovation, and of course, insights into FMCG marketing.
Comparative testing is ideal for sorting through your choices and zeroing in on a direction.
New Zealand Skincare company Essano tested early and often to deliver an epic result.
Social media recruitment with Stickybeak means quick feedback from real consumers anywhere in the world.
Localised messaging matters — and consumer testing before launching is the key to nailing it.
Fresh consumer feedback doesn’t need to be out of reach, or even reserved for the biggest of marketing decisions.
If you’re thinking about using influencers or ambassadors as part of your communication mix this year, you’re not alone.
An advertising textbook written in 1923 is making a comeback thanks to marketing influencers.
The reality is we have to think about price changes at times - and mostly we're guessing about the consumer reaction.
We recently caught up with TikTok and discussed best practice when creating ads that work on the TikTok platform.
Apart from a Stickybeak survey or test actually being a fun way to get feedback, we've got a innovative incentive program too.
You might think you need to change your creative, your claims, your logo or your packaging but you have to go with more than a hunch.
It might not be what the big research firms tell you, but small-sample, fast-turnaround, inexpensive quant projects are perhaps more important now that they’ve been before.
Find out how pre-testing your offer can lead to the biggest sales month ever
Learn how consumer testing with your agency partner keeps everyone aligned and relationships healthy.
Anna's Hard Learnt Marketing Lesson (HLML) on campaign optimisation before your media budget is all gone.
Founder David Brain on Stickybeak's brand new testing product.
How travel experience company Klook takes nothing for granted in its mission to bring joy to travellers.
We tested Pepsi’s new logo and you may be surprised by the results.
How a 'test before you launch' approach can help you creative more successful campaigns, and help accelerate your career.
Sometimes the greater the company or brand you work for, the harder it is to avoid marketing blindness.
How to test your marketing messages to get your messaging right in today’s superfast marketing environment
How Stickybeak helps test customer packaging preferences to balance environmental impact and functionality.
The 'tech guy' behind Stickybeak, learn about why Brody Nelson joined the mission to reimagine research.
Learn why David Brain (or DB as he's known in the team) started Stickybeak, and why they've got a tikka masala to thank.
...beating out Messi and Mbappe
A recent Stickybeak poll showed respondents are currently supplementing their main income with freelancing and gig work to help keep on top of the cost of living.
A new Stickybeak poll showed that 63% of all respondents are feeling either some or severe financial pressure in the current inflationary environment.
Stickybeak, the perfect platform for testing influencer brand suitability, just polled TikTok users in Italy and the USA and discovered some surprising insights.
Stickybeak starts recruiting respondents to polls on TikTok as well as Meta giving it access to the world’s biggest market research respondent pool.
There are some distinct national differences emerging between the cash versus charity donation choice our respondents make.
Stickybeak poll highlights consumer preference for brands and companies that withdraw from Russia.
Anna's first job is recruiting a lead developer, a support developer and a customer service manager
Like many people watching the conflict we wondered how the war was being viewed in Russia, particularly given government control of media there.
"The conversation around concepts like 'Zero waste' or water or biodiversity are really complex and they all have different velocities".