Jodene Nigro
Marketing Manager, Tasti Foods
Stickybeak has supported many brands with testing core brand elements like taglines and product names, particularly when they are launching existing products into new markets or taking their brand offshore.
This was particularly the case for snack food brand Tasti who used Stickybeak to test their brand positioning when entering the Australian market.
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“Stickybeak’s ability to reach pretty much any consumer segment anywhere in the world and return test results within days and at low cost has been very helpful to us in our mission”
Stickybeak allowed us to quickly and cost-effectively test our brand messaging in six future markets for Zespri. I found the platform intuitive to use, and found the interface an engaging and different way to gather consumer insights."
“Stickybeak gave us the unique ability to reach across the world with tight budgets and timeframes. I’m sure they will make up a core part of our testing toolbox as we look to the future.”
Influencer testing
Find out which influencer appeals to your target audience before letting them loose on your brand
Message testing
Make sure your messaging has relevance and impact before you hit go on your communications material.
Packaging testing
Get genuine input on your new packaging concepts by testing different options with targeted consumers.
Co-founded by a research agency, Stickybeak is a consumer testing solution built by market researchers, marketing experts and tech leaders.
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