Consumer taste test: What’s hotter—Marinades or Salsas?

Fresh off winning the Foodstuffs Emerge Small Supplier Award, The Lucky Taco was preparing to take its range of authentic Mexican marinades and salsas to supermarket shelves. But with limited space for new products, they needed to be strategic. Should they go big on their bold marinades, or were their vibrant salsas the true crowd favourite?

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The consumer test: Marinades vs. Salsas

Using Stickybeak, Sarah and her team tested reactions to different flavour profiles across both product categories. The goal? To see what real shoppers craved the most.

And the results were clear:

🔥Chilli & Lime Marinade and 🌶️Roja Salsa stole the show.

With stronger preference scores than the other variants, these two products stood out as the best bets for a successful supermarket launch. For Sarah, the insights provided more than just data—they gave her confidence to double down on these flavours.

“It’s always nerve-wracking launching into supermarkets, but seeing clear consumer demand for these products gave us the green light to go all in.” – Sarah Frizzell

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Making smarter launch decisions

For any food brand, understanding what shoppers actually want can make all the difference between a sell-out success and a slow-moving product. Thanks to consumer testing, The Lucky Taco isn’t just launching into supermarkets—it’s launching smarter.

Keep an eye out for The Lucky Taco’s winning flavours on shelf!

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