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Summary
45 minutes
Results were rolling in almost immediately
Two key markets
Respondents were targeted in the USA & UK
Targeted
Hundreds of ethically conscious consumers surveyed
The Client
A household name in food, Dole is the largest producer of fruit and vegetables in the world, operating with 74,300 full-time and seasonal employees who are responsible for over 300 products in 90 countries.
The Challenge
Dole had a great new idea for a sustainability campaign to address food waste and needed rapid insight from “belief driven buyers” to test appeal and potential messaging.
The Approach
Dole used Stickybeak to target consumers based on their connections to ethical brands - a great proxy for “belief driven buyers”. They targeted 300 ethical consumers in the UK and USA - crucial markets for Dole’s sustainability positioning.
The key audience was prompted with an explanation of Dole’s campaign purpose to test its appeal and engagement, before being shown a range of communications framings.
The Result
Dole received instant results from two key global markets. These survey results showed consumers are valuing sustainability ever higher and are prepared to reward brands that share that focus.
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