Selecting the Right Agency

Summary

Finding the perfect agency partner can be a game-changer for your brand—but it’s not always easy. That’s why we surveyed senior FMCG marketers across Australia and New Zealand to uncover:

 🔹 How other FMCG brands find the right agency
🔹 What makes a client-agency relationship thrive (or crash and burn)
🔹 Whether pitching is really worth the time and effort

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